FC Barcelona will take another step in the crypto ecosystem. The Catalan club, one of the most successful in Europe, has just partnered with Ownix to launch a series of non-fungible tokens (NFTs) on the Ethereum blockchain that will represent some of the club’s most iconic moments.
Through an official statement, Barcelona announced that several NFT pieces will be auctioned throughout the season. “This alliance between FC Barcelona and Ownix will mean a new way for the Club to reach its fans around the world, since now fans will be able to acquire and own digital assets that will reproduce unforgettable Blaugrana moments,“ reads the document.
On the other hand, the club pointed out that the agreement with Ownix is part of a “global expansion strategy of the Club and one more commitment to seek new formats to connect with the new generations.” In addition, it seeks to create more innovative communication channels together with the 400 million followers that Barça has on its social networks.
Although it is not yet known what moments the club will portray, there is a lot of expectation for the pieces starring Lionel Messi. The Argentine star has just left the club after 18 to try his luck at Paris Saint Germain after disagreements with president Joan Laporta.
In recent days, in addition, the departure of Dutchman Ronald Koeman has been confirmed and Xavi Hernández will be in charge of replacing him. In his years as a player, the midfielder was also the protagonist of historical moments for the culé team.